| Silver Smith → art → 12TH Man Foundation Logo | |
Texas A&M University's 12th Man Foundation Logo |
The TAMU 12th Man Foundation Logo designed by Chris "Silver" Smith
I was commissioned to design an alternate logo
for A&M's 12Man Foundation
while I was Manager of Cartrographics. The Foundation desired a
new logo which
would better lend itself to use on embroidered sportsclothes than
the existing
Foundation logos.
To this end, I designed a logo which retained
the feel of the original logos,
and which harkened strongly back to the deep maroon tradition of
the
University itself. To enable this logo to communicate that it
meant royalty
(which is really what the 12Man membership is—the royalty of the
Aggie sports
world), I used a shield-shaped badge like the old heraldic arms
of times past
and incorporated two of A&M's most recognizable logos in
separate fields.
The two fields are pulled together and visually unified by the
word "Foundation"
in the center.
Below are a few examples of the sportswear
which carries my logo design, all of
which were available in the 12th Man catalog (for foundation members).
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