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|home → about → Curriculum Vitae / Detailed Resume|
|January 2012 to Present||Founder, President & Strategist, Argent Media, Dallas/Fort Worth, Texas. Duties: Agency providing exclusive and high-quality Search Engine Optimization (SEO) consulting, Local Search Optimization, Social Media Optimization, Usability Analysis, and Online Reputation Repair Services. Also blogging at [Ag] Search Blog, speaking at industry conferences and workshops (including Search Marketing Expo) and writing at Search Engine Land.|
to January 2012
|Director of Optimization Strategy, KeyRelevance Dallas/Fort Worth, Texas. Duties: Provided bespoke Search Engine Optimization (SEO) consulting and other Internet Marketing consulting including Social Media Optimization, Usability Analysis, and Paid Search management. Also blogged at SEM ClubHouse and spoke at industry conferences including Search Marketing Expo and other marketing & technology meetings.|
to October 2008
|Lead GravityStream Strategist, Netconcepts (since acquired by Covario) Madison, WI & Auckland, New Zealand. Duties: Providing thought leadership and product development of the GravityStream product/web-service (an automatic, near-turnkey solution for search engine optimization of large enterprise, dynamically generated websites). Also providing customized SEO consulting for Gravitystream clients, direction of special research projects, and technical evangelism through extensive article writing on Natural Search Blog and speaking at industry conferences including Search Engine Strategies, Search Marketing Expo, American Marketing Association Hot Topic Series, and O'Reilly Web 2.0.|
to March 2007
|Head of the Department of Technology & Advanced Development, Verizon SuperPages (later spun off into Idearc), Irving, Texas. Duties: leading the department of four teams located in Coppell, Texas, and Waltham, Massachussetts. Department functions include: Taxonomy Development; Content Integration; Data Quality; Advertisement Publishing; Presentation Layer Development; Usability Research/Testing; Application Development; Mobile Application Development; Search Engine Optimization; and New & Emerging Technology Research.|
to May 2006
|Manager, Technology & Advanced Development Department, Verizon SuperPages (GTE merged with Bell Atlantic in July 2000 to form Verizon), Irving, Texas. Duties: manage department of six staff members, handling design, technical development, and maintenance of the Superpages.com website, and the division intranet site. Projects have included management of the development of major company partnership-cobranded yellow pages (including InfoSpace yellow pages, AOL yellow pages (past partner), Lycos yellow pages (http://yellowpages.lycos.com/), BigFoot yellow pages, etc.), development of software enhancing site usage such as the Custom City Pages Generator (allowing users to create a City Page if the site doesn't contain one they're looking for), research and development of SuperPages.com's highly successful Search Engine Optimization, Weather pages (including creation of XML API for weather data), oversight of the innovative Map-Based Search for the yellow pages, creation of a Map Provisioning utility for our developers to use when creating customer websites, creation of a tool to provision the "SPICE" (SuperPages In-Column Enhancement) advertisements, project oversight of development of the EZChooser Java application for public release, development and support of customized RealMedia adserving software for the site, support of site statistical reporting including innovative invention of the SuperPages.com Click-Through Zone Report, integration of cobranded content provided by DailyShopper.com, StoreRunner.com, GiftCertificates.com, and more.|
to January 2000
GTE SuperPages, Irving, Texas. Duties:
coordinate between SuperPages' national advertisers, national sales reps, business
development dept., marketing dept., and technical division in the implementation
of national advertising on the site as well as implementation of site cobrands.
Projects included: entire design of the Shop Online site (since converted into
the site's section entitled "Shopping Pages"), technical implementation
of the Shopping Calendar and postcards, design and oversight of implementation
of the Hot Office cobranded yellow pages, implementation of the AutoConnect cobranded
yellow pages, and design of various site advertisements - banners,
postcards, site functionality, etc. Provided input and guidance on GTE Directories'
Company-wide Art Catalog QIT (committee - "Quality Improvement Team")
In late 1999, I was placed in charge of maintenance and development of the Consumer Guide section of the site -- handling the monthly validation and implementation of the Oracle database updates sent from the information provider company, PIL. I also handled edits to the page templates of the ConsumerGuide which required programming in PHP.
to March 1998
|Content Developer, GTE SuperPages, Irving, Texas. Duties: create graphic internet yellow page advertisements for SuperPages customers. Create and implement the department's clip art catalog. Assist with side projects such as design of Shop Online site, and proposed national advertising. Provide phone tech support for GTE advertisers, and assist customers with revisions to their template-based internet sites, the GTE SuperSites.|
to October 1996
|Manager of Administration, Texas A&M University, Cartographic Service Unit, College Station, Texas. Duties: oversight of graphic art service office within the University; receipt and execution of jobs from clients within and without the University System; planning and creating promotionals; creation of graphic products for sale through the office - books, clip art, maps; drafting and scientific illustration; conversion of GIS digital maps into publication-ready map illustrations; design of displays, posters, logos, brochures, office promotions, slide presentations, newsletters; creation and upkeep of webpages for the department, college, and provision of graphics for various University webpages; Creation of the Cartographic Service Unit website.|
Macromedia Design Certified, by
internet design guru, Lynda
Weinman, Dec., 1998.
Bachelor of Environmental Design, Texas A&M University, 1992.
Programs - FreeHand, Illustrator, PageMaker,
Quark Xpress, Persuasion, PowerPoint, Canvas,
Photoshop, Professional Output Manager, FrontPage
Editor, Dreamweaver, Flash, Fireworks, AutoCad
(version 10), Ulead Gif Animator, Extensis
Phototools and EyeCandy. Various other old,
outdated applications from early evolution
of computer aided drafting.
Search Engine Optimization (SEO) - Expert in advanced natural search optimization techniques, enabling websites and webpages to be more easily discovered by users conductiong keyword searches in the major search engines as well as other, subtler techniques for increasing referral traffic. Expert in setting up, maintaining, and optimizing SEM programs as well.
|Photography:||Familiarity with black and white as well as color photography, developing, and phototechniques (traditional and digital). Familiar with stat photography, cibachromes, slides, and digital photography.|
|Drawing/Painting:||Facility with pencil, ink, Prismacolors, oils, acrylics, watercolors, and airbrusing. Visit my gallery of fine artworks to see samples of this.|
|Craftwork:||Demonstrated talent in wood inlay work (marquetry), picture framing, caligraphy and illumination, architectural model building, leather bookbinding, collages, etc.|
Board Member, DFW Search Engine Marketing Association.
Provided expert testimony to the U.S. Department of Justice — informal hearing on a
2008 SEMMY Award in the Local Search category.
Verizon Individual Excellence Award for the Superpages.com Search Engine Optimization
|PUBLICATIONS: (abbreviated list)|
Mentioned in USAToday article,
Shout a message from the rooftops to the world,
Online Maps, 1995 to circa 2005. 3-d graphic map images supplied for the
for Design of Pavement, AASHTO (American
Association of State Highway &
"The Political Geography of Europe:
1900-2000 A.D.", article by Dr. Brian
Captain, book by Jay Slagle, Kent State
University Press, 1996. Maps only.
Traditions, book by Robin Turner, Little
Brown and Company, 1996. Maps only.
TAMU-Kingsville Campus Map, Cartographics, 1996. Entire work. (view map)
Secret War, book by Philip J. Cohen, TAMU
Press, 1996. Maps only.
Carrier Lexington, book by Hugh Powers,
TAMU Press, 1996. All illustrations.
Changing Climate of Texas: Predictions and
Implications for the Future,
GeoSphere, magazine published by the
College of Geosciences & Maritime Studies,
The Caddo Indians, book by F. Todd
Smith, TAMU Press, 1995. Maps and portion
Texas A&M University Map With Points
of Interest, TAMU Press, 1995. Entire
Nature Lover's Guide to the Big Thicket,
book by Howard Peacock, TAMU Press,
Decade of Geographic Education: Inventory
and Prospect, book edited by
TAMU Clip Art Disk©
(Mac & DOS versions), Cartographics, 1994.
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